About Super Rani
Shushila Grih Udyog — Leading manufacturer of washing & cleaning products since 2014
After becoming the most widely used washing & cleaning products brand in the country, the company manufactures Laundry Detergent, Detergent Cake, Detergent Powder, Dish Scouring Bar, Laundry Soap, Hand Wash, Liquid Detergent, and Multipurpose Soap. We also have our own Sulfonation plant.
The business ethics of the promoters helped build strong ties with distributors. As the promoters say — “Distributors are our family members and not just business associates” — and they are proud to declare that this family feeling is mutual. This strong bond built on mutual faith is the key to fair and long lasting business relationships.
We thank all our customers who have faith in us and who have always used our products. With the support of our dedicated team and our customers, we will ensure to deliver a wide assortment of products with anti-bacterial properties.
Our Vision
- The key to successful business is value pricing — providing better quality products at competitive prices.
- The company is aiming to have a universal presence with plans to expand washing & cleaning product lines.
- The Company intends to register its presence all over India in markets with decent washing & cleaning product consumption.
- We never compromise with brand quality. To remain competitive on price, we seek savings in procurement and manufacturing.
Our Mission
- To ensure consistent product quality, rigid quality inspection norms are implemented at every stage of production and procurement.
- Raw materials undergo incoming quality inspection at delivery, with guidelines for minimum quantities of expensive inputs per batch.
- Super Rani is probably the only washing & cleaning products brand manufactured, packaged, and marketed under one roof.
- Despite increased competition, Shushila Grih Udyog continues to provide products at extremely competitive prices.